As blogs are becoming more popular, company blogs are being made. These blogs provide a platform for employees to share their thoughts about a subject with other employees. Company blogs are however not as popular as other blogs and most company blogs are never read by anyone because either the company does not update it often enough or the company doesn’t have more material to talk about. Although there are many advantages if people read a company blog, that stage comes very rarely.
There are many advantages of a company blog. One is them is that the blogs are much cheaper to maintain and produce when compared to conferences or printed media. Another is that it is easier for customers to either give suggestions or file a complaint with the company as they don’t have to be kept on hold; customers are not irritated as they know someone will read their entry. Good feedback from customers reading the blog means there will be more customers. Also, if a unknown company has a good blog, then many people will read it and come to know about the company. The blogs act as publicity, simultaneously, it acts as a channel of communication between customers, employees and employers.
However, with every good thing there are some bad aspects of it and for blogs, one of them will be that the material on the blog could be fake and the people could be misled by reading this information. Also in a company blog, however much you assure people that they are not going to lose their jobs by pointing out some flaws in the company; employees are never going to speak up. If they do, they almost certainly lose their jobs and because this information is online, other companies will be reluctant to hire that person, thinking that the same thing could happen to them. Companies’ legal staff has to be keep worrying if someone in their company makes a bad remark on global issues or divulge the company’s confidential information.
Company blogs seem like a very good idea, in the fact that it is cheaper than printed media but maintaining a blog is very difficult for a company because not one person is designated to update the website and if it is designated, that person runs out of ideas to write about in the blog pretty fast. The legal issues that could come out because of a remark from an employee or because someone leaked some information about the company take a lot of time and effort, not to mention money to clear up. So in the long run, company blogs tend to either fizzle out or are stopped because of some piece of information that should not be read by the public.
There are many advantages of a company blog. One is them is that the blogs are much cheaper to maintain and produce when compared to conferences or printed media. Another is that it is easier for customers to either give suggestions or file a complaint with the company as they don’t have to be kept on hold; customers are not irritated as they know someone will read their entry. Good feedback from customers reading the blog means there will be more customers. Also, if a unknown company has a good blog, then many people will read it and come to know about the company. The blogs act as publicity, simultaneously, it acts as a channel of communication between customers, employees and employers.
However, with every good thing there are some bad aspects of it and for blogs, one of them will be that the material on the blog could be fake and the people could be misled by reading this information. Also in a company blog, however much you assure people that they are not going to lose their jobs by pointing out some flaws in the company; employees are never going to speak up. If they do, they almost certainly lose their jobs and because this information is online, other companies will be reluctant to hire that person, thinking that the same thing could happen to them. Companies’ legal staff has to be keep worrying if someone in their company makes a bad remark on global issues or divulge the company’s confidential information.
Company blogs seem like a very good idea, in the fact that it is cheaper than printed media but maintaining a blog is very difficult for a company because not one person is designated to update the website and if it is designated, that person runs out of ideas to write about in the blog pretty fast. The legal issues that could come out because of a remark from an employee or because someone leaked some information about the company take a lot of time and effort, not to mention money to clear up. So in the long run, company blogs tend to either fizzle out or are stopped because of some piece of information that should not be read by the public.
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